Sony A7 IV Full-Frame Mirrorless Digital Camera Body
Basic redefined — next-generation imaging for photographers and filmmakers
Push your creativity further with the Sony α7 IV — a powerful full-frame mirrorless camera that blends high-resolution stills, professional video performance, and AI-driven autofocus into one remarkably versatile body. Designed by Sony, the α7 IV is built for modern creators who demand speed, precision, and flexibility across photography, filmmaking, and content creation.
Whether you’re capturing detailed landscapes, fast-moving action, cinematic video, or live-streamed content, the A7 IV delivers a refined, future-ready shooting experience.
33MP Full-Frame Image Quality Without Compromise
At its core is a newly developed 33.0MP back-illuminated Exmor R™ CMOS sensor, delivering outstanding detail, dynamic range, and colour fidelity.
Paired with the BIONZ XR™ processor (up to 8× faster than previous generations), you benefit from:
- Crisp, high-resolution stills with rich tonal gradation
- Excellent low-light performance
- Natural colour reproduction
- Faster overall camera responsiveness
From portraits to landscapes and everything in between, the A7 IV produces beautifully balanced images straight out of camera.
Advanced AI Autofocus for Every Subject
Sony’s latest AI-powered AF system ensures confident focusing in almost any situation:
- Real-time Eye AF for humans, animals, and birds
- Intelligent subject tracking for moving targets
- Reliable performance for both stills and video
Whether you’re shooting sports, wildlife, or people, the camera locks on quickly and stays with your subject — helping you concentrate on composition rather than focus.
Professional 4K Video for Serious Creators
The A7 IV is a true hybrid camera, offering advanced video tools normally reserved for dedicated cinema systems:
- 4K up to 60p recording
- 10-bit 4:2:2 colour for greater grading flexibility
- Active Mode image stabilisation for smoother handheld footage
- Breathing Compensation for consistent framing during focus pulls
- AF Assist for manual focus transitions with autofocus support
These features make the A7 IV ideal for YouTube, documentary work, commercial projects, and cinematic storytelling.
Built for Modern Content Creation
Beyond traditional photography and filmmaking, the α7 IV is designed for connected creators:
- Optimised for live streaming and remote workflows
- Fast data handling for efficient post-production
- Intuitive controls and redesigned menu system for quicker operation
It’s not just a camera — it’s a complete image communication tool.
Why Choose the Sony A7 IV?
- High-resolution full-frame stills in a compact body
- Advanced AI autofocus for dependable subject tracking
- Professional-grade video features built in
- Excellent hybrid performance for photo and film
- Streamlined controls for fast, intuitive shooting
- A true all-in-one solution for modern creators
The Sony A7 IV redefines what a “standard” full-frame camera can be — offering powerful imaging, intelligent autofocus, and advanced video in one highly capable body. If you’re looking for a camera that grows with your creative ambitions, this is a standout choice.
Key specifications
| Specification | Detail |
|---|---|
| Sensor | 33MP Full-Frame Exmor R CMOS BSI Sensor |
| Shooting speed | Up to 10 fps Shooting, ISO 100-51200 |
| Video | 4K 60p Video in 10-Bit, S-Cinetone |
| Viewfinder | 3.68m-Dot EVF with 120 fps Refresh Rate |
| Screen | 3″ 1.03m-Dot Vari-Angle Touchscreen LCD |
| Autofocus | 759-Pt. Fast Hybrid AF, Real-time Eye AF |
| Feature | Focus Breathing Compensation |
| Stabilisation | 5-Axis SteadyShot Image Stabilization |
| Feature | Creative Looks and Soft Skin Effect |
| Video | 4K 15p UVC/UAC Streaming via USB Type-C |
What’s in the box
The box contents depend on the kit you choose; ask us on WhatsApp for the exact list for this item.
Warranty and import notes for Pakistan
- This model is offered with a 1 Year Warranty or without warranty; each option has its own price above.
- Before paying, confirm which version you are buying, who provides the warranty and what proof you receive. Keep your invoice as proof of purchase.
- Read our guide to genuine vs grey-market gear and our refund policy.
Sony a7 IV FAQs
What is the Sony a7 IV price in Pakistan?
At Affan Tech the Sony a7 IV costs PKR 480,000 with the 1 Year Warranty option and PKR 465,000 without warranty, so you can choose the version that fits your budget above and order online or buy at our Camera Market shop in Lahore.
Is the Sony a7 IV in stock at Affan Tech?
The Sony a7 IV is currently in stock according to our live inventory on this page, and because stock in Camera Market moves quickly, call 0331-1458458 or message us on WhatsApp before visiting so we can confirm availability and reserve the item for you if possible.
Does the Sony a7 IV come with a warranty?
The Sony a7 IV is offered in two versions at Affan Tech, with a 1 Year Warranty or without warranty, each with its own price, so choose the option you want above and ask us on WhatsApp who provides the warranty and what it covers before you pay.
Is the Sony a7 IV still worth buying?
Yes, the Sony a7 IV is still a strong choice for hybrid shooters, because its 33MP full-frame sensor, reliable Real-time Eye AF and 4K 60p 10-bit video cover most photo and video jobs, and it costs less than the newer a7 V. Compare with the a7 V.
Reviews
There are no reviews yet.